Professional
Journey
Professional
Journey
Product / UIUX Designer
Keelworks
Feb 2024 - Present
1. Translated stakeholder needs into 60+ actionable high-fidelity prototypes, ensuring alignment with business goals and successfully delivering the B2B SaaS platform homepage from conceptualization to launch through cross-functional collaboration
2. Established and maintained the design system, achieving a consistent user interface across the platform and enhancing user experience
3. Led user testing to inform strategic decisions and identify improvement opportunities, shaping the future direction of the product in collaboration with the design team lead
Product / UIUX Designer
Keelworks
Feb 2024 - Present
1. Translated stakeholder needs into 60+ actionable high-fidelity prototypes, ensuring alignment with business goals and successfully delivering the B2B SaaS platform homepage from conceptualization to launch through cross-functional collaboration
2. Established and maintained the design system, achieving a consistent user interface across the platform and enhancing user experience
3. Led user testing to inform strategic decisions and identify improvement opportunities, shaping the future direction of the product in collaboration with the design team lead
Product / UIUX Designer
Keelworks
Feb 2024 - Present
1. Translated stakeholder needs into 60+ actionable high-fidelity prototypes, ensuring alignment with business goals and successfully delivering the B2B SaaS platform homepage from conceptualization to launch through cross-functional collaboration
2. Established and maintained the design system, achieving a consistent user interface across the platform and enhancing user experience
3. Led user testing to inform strategic decisions and identify improvement opportunities, shaping the future direction of the product in collaboration with the design team lead
Product / UIUX Desigenr
Scout Motors
Jan 2025 - Apr 2025
1. Designed and updated branding materials for organizational events and marketing strategies, creating 50+ digital assets in Adobe and Canva that translated complex concepts into compelling visuals, boosting social media engagement by 25%
2. Collaborated across departments to deliver 30+ tailored projects, meeting diverse stakeholder needs through communication with managers, marketers, and developers
3. Increased team efficiency by developing reusable templates and brand guidelines, and keeping design consistent, cutting design production time by 30%
Product / UIUX Desigenr
Scout Motors
Jan 2025 - Apr 2025
1. Designed and updated branding materials for organizational events and marketing strategies, creating 50+ digital assets in Adobe and Canva that translated complex concepts into compelling visuals, boosting social media engagement by 25%
2. Collaborated across departments to deliver 30+ tailored projects, meeting diverse stakeholder needs through communication with managers, marketers, and developers
3. Increased team efficiency by developing reusable templates and brand guidelines, and keeping design consistent, cutting design production time by 30%
Product / UIUX Desigenr
Scout Motors
Jan 2025 - Apr 2025
1. Designed and updated branding materials for organizational events and marketing strategies, creating 50+ digital assets in Adobe and Canva that translated complex concepts into compelling visuals, boosting social media engagement by 25%
2. Collaborated across departments to deliver 30+ tailored projects, meeting diverse stakeholder needs through communication with managers, marketers, and developers
3. Increased team efficiency by developing reusable templates and brand guidelines, and keeping design consistent, cutting design production time by 30%
Graphic Designer
University of Michigan
Nov 2024 - May 2025
1. Designed and updated branding materials for organizational events and marketing strategies, creating 50+ digital assets in Adobe and Canva that translated complex concepts into compelling visuals, boosting social media engagement by 25%
2. Collaborated across departments to deliver 30+ tailored projects, meeting diverse stakeholder needs through communication with managers, marketers, and developers
3. Increased team efficiency by developing reusable templates and brand guidelines, and keeping design consistent, cutting design production time by 30%
Graphic Designer
University of Michigan
Nov 2024 - May 2025
1. Designed and updated branding materials for organizational events and marketing strategies, creating 50+ digital assets in Adobe and Canva that translated complex concepts into compelling visuals, boosting social media engagement by 25%
2. Collaborated across departments to deliver 30+ tailored projects, meeting diverse stakeholder needs through communication with managers, marketers, and developers
3. Increased team efficiency by developing reusable templates and brand guidelines, and keeping design consistent, cutting design production time by 30%
Graphic Designer
University of Michigan
Nov 2024 - May 2025
1. Designed and updated branding materials for organizational events and marketing strategies, creating 50+ digital assets in Adobe and Canva that translated complex concepts into compelling visuals, boosting social media engagement by 25%
2. Collaborated across departments to deliver 30+ tailored projects, meeting diverse stakeholder needs through communication with managers, marketers, and developers
3. Increased team efficiency by developing reusable templates and brand guidelines, and keeping design consistent, cutting design production time by 30%
UX Research and UI Designer
Orbit Lab
Jan 2024 - Dec 2024
1. Supported a 40% increase in student engagement by redesigning the web platform for teacher group formation and management process, developing wireframes and rapid prototypes to restructure group formation workflows and improve page transitions
2. Conducted competitive analysis to identify market trends in the educational platform functionality, leading to the addition of 5 key features integration in the group creation process and refinement of the product's sitemap
UX Research and UI Designer
Orbit Lab
Jan 2024 - Dec 2024
1. Supported a 40% increase in student engagement by redesigning the web platform for teacher group formation and management process, developing wireframes and rapid prototypes to restructure group formation workflows and improve page transitions
2. Conducted competitive analysis to identify market trends in the educational platform functionality, leading to the addition of 5 key features integration in the group creation process and refinement of the product's sitemap
UX Research and UI Designer
Orbit Lab
Jan 2024 - Dec 2024
1. Supported a 40% increase in student engagement by redesigning the web platform for teacher group formation and management process, developing wireframes and rapid prototypes to restructure group formation workflows and improve page transitions
2. Conducted competitive analysis to identify market trends in the educational platform functionality, leading to the addition of 5 key features integration in the group creation process and refinement of the product's sitemap
Product / UIUX Designer
Meituan
Jan 2024 - Dec 2024
1. Improved user satisfaction by 40% for the B2B2C E-commerce product by translating product strategy into the redesign of the app’s customer support, home, and registration pages in collaboration with the Product Manager, Engineers, and Marketing
2. Enhanced app usability by resolving 50 accessibility challenges, including color contrast and UX writing, and optimizing the information hierarchy, based on a comprehensive heuristic evaluation that uncovered over 80 usability issues
3. Conducted user research to gather customers’ feedback on their current pain points and needs regarding app usage. Generated the research reports to help visualize the app's future roadmap for 2025
Product / UIUX Designer
Meituan
Jan 2024 - Dec 2024
1. Improved user satisfaction by 40% for the B2B2C E-commerce product by translating product strategy into the redesign of the app’s customer support, home, and registration pages in collaboration with the Product Manager, Engineers, and Marketing
2. Enhanced app usability by resolving 50 accessibility challenges, including color contrast and UX writing, and optimizing the information hierarchy, based on a comprehensive heuristic evaluation that uncovered over 80 usability issues
3. Conducted user research to gather customers’ feedback on their current pain points and needs regarding app usage. Generated the research reports to help visualize the app's future roadmap for 2025
Product / UIUX Designer
Meituan
Jan 2024 - Dec 2024
1. Improved user satisfaction by 40% for the B2B2C E-commerce product by translating product strategy into the redesign of the app’s customer support, home, and registration pages in collaboration with the Product Manager, Engineers, and Marketing
2. Enhanced app usability by resolving 50 accessibility challenges, including color contrast and UX writing, and optimizing the information hierarchy, based on a comprehensive heuristic evaluation that uncovered over 80 usability issues
3. Conducted user research to gather customers’ feedback on their current pain points and needs regarding app usage. Generated the research reports to help visualize the app's future roadmap for 2025
UX Designer, Researcher
PetEcho
Aug 2023 - Dec 2023
1. Streamlined the online vet consultation process by 40%, enhancing the app's interactive design from mid-fidelity wireframes to high-fidelity designs based on qualitative and quantitative analysis
2. Defined core functionalities and visual systems, and developed user personas and journey mapping through competitive research, participating in the full design process from initial concept to final implementatio
UX Designer, Researcher
PetEcho
Aug 2023 - Dec 2023
1. Streamlined the online vet consultation process by 40%, enhancing the app's interactive design from mid-fidelity wireframes to high-fidelity designs based on qualitative and quantitative analysis
2. Defined core functionalities and visual systems, and developed user personas and journey mapping through competitive research, participating in the full design process from initial concept to final implementatio
UX Designer, Researcher
PetEcho
Aug 2023 - Dec 2023
1. Streamlined the online vet consultation process by 40%, enhancing the app's interactive design from mid-fidelity wireframes to high-fidelity designs based on qualitative and quantitative analysis
2. Defined core functionalities and visual systems, and developed user personas and journey mapping through competitive research, participating in the full design process from initial concept to final implementatio
Product / UIUX Designer
NetPrism, Inc
Aug 2023 - Dec 2023
1. Designed and prototyped mobile and browser extension interfaces using Figma, ensuring seamless user flows and responsive wireframes that simplify complex actions to a usable interface, ranked the app in the top 7 on the Mac App Store
2. Boosted user stickiness rate by 15% by working with PMs and developers to design AI-driven conversation tools and predictive pricing features in an agile environment, ensuring technical feasibility and alignment with business goals
Product / UIUX Designer
NetPrism, Inc
Aug 2023 - Dec 2023
1. Designed and prototyped mobile and browser extension interfaces using Figma, ensuring seamless user flows and responsive wireframes that simplify complex actions to a usable interface, ranked the app in the top 7 on the Mac App Store
2. Boosted user stickiness rate by 15% by working with PMs and developers to design AI-driven conversation tools and predictive pricing features in an agile environment, ensuring technical feasibility and alignment with business goals
Product / UIUX Designer
NetPrism, Inc
Aug 2023 - Dec 2023
1. Designed and prototyped mobile and browser extension interfaces using Figma, ensuring seamless user flows and responsive wireframes that simplify complex actions to a usable interface, ranked the app in the top 7 on the Mac App Store
2. Boosted user stickiness rate by 15% by working with PMs and developers to design AI-driven conversation tools and predictive pricing features in an agile environment, ensuring technical feasibility and alignment with business goals
Product / UIUX Designer
Amazonlist
Jan 2023 - Mar 2023
1. Led the end-to-end design of Amazon's list functionality, enhancing the wishlist function experience and boosting customer satisfaction
2. Enhanced user experience by 40% and information clarity by 25% by leveraging competitive analysis and mixed-method research to assess market trends and user pain points, contributing to product direction decision-making, and applying A/B testing and usability insights to refine user flows and UI elements
Product / UIUX Designer
Amazonlist
Jan 2023 - Mar 2023
1. Led the end-to-end design of Amazon's list functionality, enhancing the wishlist function experience and boosting customer satisfaction
2. Enhanced user experience by 40% and information clarity by 25% by leveraging competitive analysis and mixed-method research to assess market trends and user pain points, contributing to product direction decision-making, and applying A/B testing and usability insights to refine user flows and UI elements
Product / UIUX Designer
Amazonlist
Jan 2023 - Mar 2023
1. Led the end-to-end design of Amazon's list functionality, enhancing the wishlist function experience and boosting customer satisfaction
2. Enhanced user experience by 40% and information clarity by 25% by leveraging competitive analysis and mixed-method research to assess market trends and user pain points, contributing to product direction decision-making, and applying A/B testing and usability insights to refine user flows and UI elements
Content Designer
Rednote
Jan 2023 - Mar 2023
1. Spearheaded the vlog feature, enhancing user engagement through targeted design strategies and interactive events, fostering over 50 vloggers, resulting in a significant increase in platform activity
2. Enhanced user engagement by 30% through targeted event designs and personalized guidance for content creators
Content Designer
Rednote
Jan 2023 - Mar 2023
1. Spearheaded the vlog feature, enhancing user engagement through targeted design strategies and interactive events, fostering over 50 vloggers, resulting in a significant increase in platform activity
2. Enhanced user engagement by 30% through targeted event designs and personalized guidance for content creators
Content Designer
Rednote
Jan 2023 - Mar 2023
1. Spearheaded the vlog feature, enhancing user engagement through targeted design strategies and interactive events, fostering over 50 vloggers, resulting in a significant increase in platform activity
2. Enhanced user engagement by 30% through targeted event designs and personalized guidance for content creators
Academic
Journey
Academic
Journey
University of Michigan
Master
2023-2025
User Research and Design
University of Michigan
Master
2023-2025
User Research and Design
University of Michigan
Master
2023-2025
User Research and Design
University of Washington
Bachelor
2019-2023
Human-Computer Interaction
Mathematics
University of Washington
Bachelor
2019-2023
Human-Computer Interaction
Mathematics
University of Washington
Bachelor
2019-2023
Human-Computer Interaction
Mathematics
